Interactive Zone

The TRA 2018 conference and exhibition will be enhanced by an interactive zone, a room for showcases, technical demonstrations, Start-Ups and presentations. It will provide a unique experience in different dimensions (speech, visual, hands-on, interactive) for attendees and make TRA 2018 attractive to the technical press and wider public. This zone aims to present complex subjects, in particular research projects, in an interactive and comprehensive way.

The Interactive Zone will be divided in three areas:

  • StartUp Zone: showcases of outstanding Start-Ups – more information soon
  • Showcases & Demonstration Zone: a presentation platform for research, showcases and demonstrations
  • Networking Zone: discussion forum and meeting point

Live traffic showcases and digital infrastructure

In addition to the interactive zone, showcases can take place in live traffic. Several elements of digital infrastructure will be provided in and around Vienna, which can be used for showing applications using this infrastructure and at the same time demonstrating interaction with the same infrastructure.

Become a partner in the Interactive Zone

Parties interested in becoming part of the interactive zone with their projects or products could submit their proposals via the Call for Interest till 15 September 2017.
Projects and organisations participating in the interactive zone was supported up front by the organising team, in order to guarantee a perfect integration into the overall concept. Proposals will be presented with packages, which will include:

  • Area and booth at the interactive zone
  • Information desk with central booking and reservation for participants
  • Inclusion in promotion activities and materialIntegration of activities into overall concept, clustering with similar topics to reach a wide audience
  • Support in set-up of interactive elements at TRA 2018 by TRA Team


Interactive Zone Packages in detail
Interactive Zone Packages in detail; click here to enlarge


All participating organisations and projects will be advertised to visitors in an interactive zone handbook, published prior to the conference and added to the conference bag. The activities in the interactive zone will also be included on the website to make it easy for visitors to find out how to participate. You have also the possibility to become an exhibitor on the TRA 2018. A short video explains what you can expect at the TRA Exhibition and Interactive zone. Find more information on how to participate in the Interactive Zone Booklet:

Download the Interactive Zone Booklet here!

All organisations interested in being part of the interactive zone are asked to describe their respective ideas and plans via the template.

Time schedule

Date Action
December 2016 First call opens
17 March 2017 EXTENDED: First call closes
April 2017 Information to applicants & individual coordination
June 2017 Second call for expression of interest opens
15th September 2017 Second call closes
November 2017 Final information to applicants about accepted showcases / demonstrations
January 2018 Online publication of preliminary demonstration programme


Ideas for showcases and demonstrations will be collected, followed by a check if all required (digital) infrastructure is available or can be provided by the host (please note that, depending on the requirements you have, it is important for us to receive information as soon as possible) and whether the idea fits the overall topics of TRA 2018. The second call will close on 15th September 2017 and participants will be informed in October 2017. Contracts will be prepared and finished by January 2018 at the latest. Please be aware that we will do our best to accommodate the maximum number of showcases/demonstrations relevant to TRA 2018 key areas, nevertheless due to time and space limitations in the programme of the interactive zone, as well as the facilities, we cannot guarantee being able to host all proposals. Therefore, we encourage the early submission of proposals.

Showcases and demonstrations in the Interactive Zone of TRA 2018 take one step closer to reality

If you have any questions do not hesitate to contact Lena Reiser (+43 1 26 33 444-68), interactive zone coordinator.



Last updated : 30/11/2017